A Guide to Staying Safe


Street Smart Guide to Staying Safe


DETECTIVE JJ BITTENBINDERThis TOUGH TARGET guide was created to support the efforts of the growing legion of 'street smart' people who are taking responsibility for their own safety. This guide contains the advice of DETECTIVE JJ BITTENBINDER, America's leading expert on crime and personal security.

JJ's 'tough target' strategy involves a 4-step approach that is integrated into each of the areas covered in this guide. Here is how JJ describes it:


This means knowing what you are going to do before you step into the arena. If you look tough, if you know what you are going to say and what you are going to do, you have a plan. And it doesn't need to be sophisticated. In fact, the simpler the better. But you must have a plan.


The notorious mass murderers Bundy, Gacy and Dahmer took people to what we call a secondary crime scene, someplace other than the initial place of confrontation. It is the most deadly piece of ground. And they took their victims in cars. You cannot allow this to happen. He's counting on your cooperation and he knows you want to believe his lies. If he wants to take you into a car, or down an alley, you do not go. Ever!


Yell, scream, whatever it takes - when you are in trouble or you see someone else in trouble. You've got to get help! Because the goof cannot ignore it. He doesn't want to be seen!


If fleeing is an option, it's always your best option. Give up your property and get out of there. But if the attack is physical, you've got to respond. You can't let this goof have control, or let him pull you into a car!

JJ is quick to point out there are no absolutes. Nothing will work every time and each situation must be evaluated on its own merits. But this information can significantly reduce the risk of being victimized and we encourage you to incorporate JJ's advice into your daily activities.

"I want people to be prepared. The bad guys - I call them goofs - go for the weak ones, so if you are tougher than the next person you won't get picked to play the game. That's just how it works. And this information makes you tough. I want everyone to read this guide."

  1. A Guide to Staying Safe
  2. Street Smart & Safe
  3. Be Tough In Vulnerable Places
  4. In And Around Your Car
  5. Your Home
  6. Your Kids
  7. Travel
  8. About JJ Bittenbinder
  9. Identity Theft
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